A few days ago we hosted our first of many Google Hangouts. These on-air broadcasts allow us to share with others knowledge, secrets and tips of film and video production.
*Note: if you are a creative / production professional check out walterbiscardi.com for videos and trainings tailored to developing the industry craft.
This particular Hangout focuses on Pre-Production, the 1st of four phases in the Production Process.
BISCARDI CREATIVE PRE-PRODUCTION (PART 1) | In this series, Biscardi Creative Founder, Walter Biscardi, Jr. “demystifies” the video production process.
VIDEO SUMMARY
Below is a high-level summary of what is discussed in this week’s hangout. But definitely take time to view this 25-minute interview for detailed explanations.
- Interviewee: Walter Biscardi, Jr., Biscardi Creative, Founder & Creative Genius
- Interviewer: Nicole Wright, Biscardi Creative, Director of Sales & Marketing
Question: What is Pre-Production
It’s the planning stage of any project. During this phase we will gather as much information as possible, put together proposals, conduct planning meetings and complete scripting. It encompasses anything up to the point in which we start production. One thing to note is that today there is a lot of crossover between pre-production and production timelines. Sometimes we may need to jump into production while some pre-production is still being wrapped up. General rule of thumb – the more time you spend in pre-production the more you can, and most likely will, save in production.
Question: What are the questions you ask clients during the planning period?
I ask a lot of questions in the first meeting. More than most but that is because I believe in delivering their vision and you have to dig in order to do that. Example questions I ask include:
- What is the purpose of the project, why are we doing it?
- Who’s your target audience?
- Are their language considerations?
- How will this be viewed?
- What should the audience take away?
- What’s your deadline?
Question: How much will it cost to make a ____ minute video?
Go to 18:00 in the video for this answer!
Final points in the video include why you should actually share your budget (or at a minimum budget range) with your video production partner. And lastly why we cannot make you a viral video. We can make you a video … and it can go viral. But we cannot make you a viral video – don’t listen to the lies instead understand why!
Examples of upcoming topics:
- The Production Process (3 part series)
- Integrated Marketing Strategies
- Knowledge is Power: Educational Training Videos
- Out of the Box Video Marketing: Series and Webisodes
- Wedded Bliss: Marrying Social Media with Visual Media
- Painting a Clearer Picture about the Importance of Color Correction
- Production Budgeting
- Location, Location, Location
- Script-writing
- Staying Legal
- Latest Technology Series: Aerial Videography
- Latest Technology Series: What is 4K?
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Lastly click here to learn more about Biscardi Creative Hangouts and how you can participate in our Live Shows![hr]
BISCARDI CREATIVE MEDIA is a full service digital media production company near Atlanta, Georgia with services that include Video Production, Sound Production, Sound Mixing, Graphic Design, Animation, Post Production, Video Editing, Color Grading, Finishing, Digital Asset Transfer, Digitizing and Archiving. Quite simply we’re the people who make video and media production easy for you. No technobabble. Just clear, concise and creative content delivered where and how you need it, on time and on budget. Office and production space is also available for short and long term projects.