Entrepreneur – WalterBiscardi.com http://walterbiscardi.net Creative Director, Branding, Original Content Sun, 31 Dec 2017 14:49:19 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.20 Price Waterhouse Cooper offers a lesson in responsibility. http://walterbiscardi.net/price-waterhouse-cooper-offers-lesson-responsibility/ http://walterbiscardi.net/price-waterhouse-cooper-offers-lesson-responsibility/#respond Tue, 28 Feb 2017 00:00:53 +0000 http://walterbiscardi.com/?p=4782 The 2017 Academy Awards offered proof of the classic television adage, “Anything can happen on Live TV.” And it did, in absolutely incredible fashion. The wrong envelope was presented to Warren Beatty and Faye Dunaway, and while it’s obvious from the video that Mr. Beatty sensed it was the wrong envelope, the incorrect winner was announced. Confusion and chaos ultimately led to the category winner being corrected and “Moonlight” won Best Picture for 2017. Two sets of envelopes are on stage at all times. One PwC rep on one side of the stage and one on the other, each with the exact same set of envelopes. The rep who handed the envelope to Warren Beatty inadvertently gave him the unused envelope for the previous category, Actress In A Leading Role, which was Emma Stone for “La La Land.” And what did Price Waterhouse Cooper do? They owned the mistake, almost immediately and without reservation. A human error was made, the wrong envelope was given, and instead of looking to blame everyone else, PwC took ownership of the mistake immediately. This is called taking responsibility and the hallmark of outstanding leadership. It’s a great lesson for any company, but especially for […]

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The 2017 Academy Awards offered proof of the classic television adage, “Anything can happen on Live TV.” And it did, in absolutely incredible fashion. The wrong envelope was presented to Warren Beatty and Faye Dunaway, and while it’s obvious from the video that Mr. Beatty sensed it was the wrong envelope, the incorrect winner was announced. Confusion and chaos ultimately led to the category winner being corrected and “Moonlight” won Best Picture for 2017.

Two sets of envelopes are on stage at all times. One PwC rep on one side of the stage and one on the other, each with the exact same set of envelopes. The rep who handed the envelope to Warren Beatty inadvertently gave him the unused envelope for the previous category, Actress In A Leading Role, which was Emma Stone for “La La Land.”

And what did Price Waterhouse Cooper do? They owned the mistake, almost immediately and without reservation.

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A human error was made, the wrong envelope was given, and instead of looking to blame everyone else, PwC took ownership of the mistake immediately. This is called taking responsibility and the hallmark of outstanding leadership. It’s a great lesson for any company, but especially for small businesses.

No person and no company is perfect. Well all fail. We all make mistakes. We all fall short of client and consumer expectations. It’s the response of you and your company that makes the difference in your reputation and client retention. When you do not, or simply cannot, deliver what is expected, you owe it to yourself and to your client / consumer to own the shortcoming. It’s then up to you to provide the resolution up front and without reservation. Throwing the blame around to others will simply lead to frustration and ultimately loss of client / consumer support of your brand.

PwC went 83 Academy Awards without a major mistake. Yes there was a minor hiccup in 1964 but that was a music category and long before social media. Nobody is perfect. I sincerely hope The Academy retains the services of PwC and for the rest of you, use this as an outstanding example of how to handle a client shortcoming. Own your mistakes, learn from them and grow from them. Your reputation and business depend on it.

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Take Time for Fun over the Holidays! http://walterbiscardi.net/take-time-fun-holidays/ http://walterbiscardi.net/take-time-fun-holidays/#respond Thu, 15 Dec 2016 03:58:51 +0000 http://walterbiscardi.com/?p=4747 The older we get, the more the Holidays seem to get stressful.  Doesn’t matter which Holiday you celebrate this time of year, there’s so much pressure to have the “perfect party,” get the “perfect gift(s),” “get everything done” and of course get stuck in traffic, especially on weekends near a shopping center.   The Holidays are supposed to be a break from the stress of our “real work.”  So do something different and fun, like build your own gingerbread house. The Gingerbread House is typically associated with Christmas but I don’t see why you couldn’t use a gingerbread design to celebrate many of the Holidays we share this time of year.  It doesn’t even have to be a house, the beauty of gingerbread is you can carve it and make it into just about any design you desire. Now it all starts with a good, simple recipe that is easy to cut into shapes and holds those shapes well when it bakes.  I found this one on Epicurious.  This makes plenty of gingerbread to build a good sized design.  If you plan to eat the gingerbread, I would add more of each of the spices.  It’s good as is, but […]

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The older we get, the more the Holidays seem to get stressful.  Doesn’t matter which Holiday you celebrate this time of year, there’s so much pressure to have the “perfect party,” get the “perfect gift(s),” “get everything done” and of course get stuck in traffic, especially on weekends near a shopping center.   The Holidays are supposed to be a break from the stress of our “real work.”  So do something different and fun, like build your own gingerbread house.

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The Gingerbread House is typically associated with Christmas but I don’t see why you couldn’t use a gingerbread design to celebrate many of the Holidays we share this time of year.  It doesn’t even have to be a house, the beauty of gingerbread is you can carve it and make it into just about any design you desire.

Now it all starts with a good, simple recipe that is easy to cut into shapes and holds those shapes well when it bakes.  I found this one on Epicurious.  This makes plenty of gingerbread to build a good sized design.  If you plan to eat the gingerbread, I would add more of each of the spices.  It’s good as is, but for my tastes, it would be better with a bit more spice.  Oh and you don’t need to let the dough sit for 6 hours.  1 hour is really all the dough needs.  So start out by making your dough and get it into the fridge to chill.

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Now create a design.  That same recipe offers a great starting point with a simple house.  I recommend actually drawing out their house on paper or cardboard and assembling it to give you a sense of scale and how much the gingerbread will build.  I felt like I had enough gingerbread to make about 2 of those houses from the amount of gingerbread the recipe made.  Now that you know the scale of the original house, design something yourself.

I was inspired by a classic 1970’s TV home.  No particular reason other than it seemed like a silly, fun thing to build.  So I started by drawing and cutting out the various pieces.

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You really need to draw it all out AND assemble the house to make sure it all comes together.   I highly recommend an Xacto or Sheetrock knife to cut the paper using a straight edge.   Just tape the pieces together and make sure it comes together like you want it to.  Oh and label all the pieces so you remember what they are when you break the template apart to cut the gingerbread.

The roof was the trickiest part because it’s a two piece roof with a long slope on one end of the front of the house with a side roof coming in at a steep angle.   I was able to make it work, not perfectly but good enough to cover the mistakes with icing later.

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Now it was time to cut the shapes into gingerbread.   I put parchment paper on either side of the dough as I rolled it out to keep it from sticking to the board and the roller.  Then laid the template shapes onto the dough and cut through both layers of parchment.  Remove the top layer of gingerbread, but LEAVE the bottom layer attached to keep it from sticking to the baking pan.

Something to keep in mind is that any pieces that will be inside the house and not seen, such as supports for the roof, can actually be cut out of stiff cardboard.  There’s no need to bake interior supports.  This was my very first gingerbread house so I didn’t think of that, but I will next year!

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Now you bake the pieces, let cool completely and start assembling.  Well actually I recommend you do a bit of the decorating while the pieces are flat as it’s easier.  The royal icing was always a bit too thick, it really does need to be a bit thinner to be more sticky to hold the pieces.  Just cut the corner of a ziplock bag to use for piping the icing.  As you assemble, anything that you have pre-attached to the walls may fall off, but you can just stick them back on.

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Be sure to have a nice solid platform to build your house on such as a thick cardboard base.  I cut a piece of thick cardboard and covered it with parchment paper.  This makes it easy to move the house around once it’s built.

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I’ll admit the initial assembly of the house was a bit ugly.  Could not get the first three walls to stand up square.  I ended up putting a piece of cardboard in as support to help these first pieces stay up and used a few coffee mugs to keep the very heavy “gumdrop wall” from falling forward.  Then it was actually fairly easy to get all the walls up.  Some of the baked walls didn’t quite line up, but that’s what icing and decorations are for!

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For trimming the baked pieces, you need a REALLY sharp knife, such a straight razor knife and a light touch.  Just let the sharp blade do all the work with just a little pressure.  It took me about 10 cuts across the gingerbread to get it to cut all the way through, but I didn’t break anything and got clean cuts.

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So this project took one day.  A lazy Sunday afternoon and it was fun.   It was a reminder that the Holidays should be fun.  So get your hands a little dirty, make something silly and have a little fun!  Save the stress for when you’re back in the office.

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Oh and in case you’re wondering, it was “The Brady Bunch” house that was the inspiration for my design.  I drew my design from this photo.  Why be normal, right?

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