Read about them here

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New client calls asking to meet and discuss a potential project using my services, which happens to be media creation and creative design.

Meeting goes great, runs well past the original scheduled time, good discussion all around. I promise a proposal for the project.

Proposal is sent, client responds with thanks and……………. radio silence. Instead of telling me “no we’re not going to use your proposal” the company simply goes radio silent.  

Not only is this behavior unprofessional, it’s just plain rude.  You called ME. YOU asked me to come in and give you a proposal. Now that you have the proposal, the very least you can do is respond with a simple yes or no.

Many of my colleagues say it’s a result of the younger generation now moving into positions of responsibility that’s degrading the professionalism from companies.  In my experience, I don’t see that. This unprofessional behavior stretches far and wide from young to old, small / startup to multi-national, billion-dollar companies.  It’s now the norm to simply ignore a proposal rather than give a proper response.

Maybe companies are scared to deliver bad news? I really don’t know what started this level of unprofessionalism throughout the business world for such a simple task as responding to a proposal. But I’ll offer some advice to those of you who choose to hide behind emails.

Business owners are Ok with “No” or “Sorry we’re going with someone else.”   It’s part of doing business. All of us own “big boy” and “big girl” pants, we can handle rejection.  Besides, the sooner you give a definitive answer, the sooner we’ll stop annoying you asking for an update.

So stop hiding behind your email and phone barrier. Be a professional and provide an answer. I’d love to hear from others on their experiences.

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Whether you own a production company or you’re a freelancer, we’re all independent contractors and it’s important to understand and document the full scope of work and fees to be charged for a project.   In other words, creating an accurate budget.   

In this course, learn how to plan and create professional budgets and proposals for video projects.  I provide detailed information and advice that’s applicable to the various types of projects video professionals handle in their business operations. Learn how to tackle client assessments, develop a working concept, put your budget together using Showbiz Budgeting, and present your budget and proposal.

The ability to properly budget time, people and materials will help to make sure you don’t get stuck paying for all those “little things” that can turn profit into loss. 

Topics Include:

Completing a client assessment

Discerning between client needs versus wants

Developing a working concept

Creating time and crew assessments

Coming up with the budget

Presenting the proposal

Revising the budget

Knowing when to walk away

Duration:  2h 15m

This course is built upon my over 25 years of experience in the video production industry and I really hope it helps you to grow your business.

Walter Biscardi, Jr.

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Now this is my PERSONAL MacBook Air so I didn’t mind being a guinea pig for this new OS.  It would not affect my paying work.     I would NOT install Mac OS X Sierra on a professional workstation or any machine you use to make a living at this time.  

Observations so far:

Overall operation of the entire MB Air is slower and hotter.   One fix Apple Support suggested was to restart in Safe Mode to force the machine to clear out a lot of cache and it sounded like it did a bit of cleaning up on the startup overall.  After doing that and then restarting the machine it does seem to work marginally better.  The machine continues to run hot for no apparently reason.   That area of the keyboard just below the “MacBook Air” name is almost continuously hot.  Prior to installing Sierra, the machine would only really heat up if I was doing a render in Premiere Pro or After Effects which would be expected.  But generally I’m only using this machine for writing and organizing photos.

Battery life is definitely degraded, seems I’ve lost at least an hour to 90 minutes of battery working time on the Air.  Now this is probably connected to the hot machine since that’s due to the CPU working hard so something is making the Air work harder than it should.

Mail app is much slower to retrieve incoming mail and slower to open each piece of mail.  It also has a weird refreshing behavior each time I open a new piece of mail.   The entire screen refreshes when I look at a new piece of mail.

Safari and Opera continually shut down a page due to a non-working extension or other similar error.

Printing to an HP wireless printer is not working, but printing to an Epson is.   It’s an HP OfficeJet all in one model that’s about 5 years old.  I can’t print to it.  But I can print to an Epson all-in-one wireless model we got earlier this year.

I have NOT launched any Adobe software on here yet.  Am

On the upside, Wi-Fi connectivity seems to be better.   I have several networks at my office and for whatever reason the Air would NEVER connect to one particular network.  Now it does.

So if you want to dive into the OS X Sierra pool early, proceed with caution.  ALWAYS CHECK WITH SOFTWARE MANUFACTURERS BEFORE UPDATING AN OS.   The folks at ToolFarm have created a great Sierra Compatibility Chart that’ll get you started.  But just because you don’t see your software on your list, doesn’t mean it will work.

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First off, the software does NOT retain any settings when you quit the app.  Zero.  So every time I launched the app, I had to set my frame size, resolution, destination, audio input, etc….  That was super annoying.

The app just quit constantly.  I could generally shoot 2 or 3 movies and then the app would just disappear.  Or would I hit the Home button on my iPhone to use another app, then double click the Home button to retrieve Filmic Pro and it would be gone.   Then of course I would have to reset everything on the app.

I found the focus drifting a lot even when I would manually set and locked it.  Almost seemed like the Camera was competing with the App for control of the focus.  The exposure worked as expected but the focus was problematic.

When using 24p mode via Filmic Pro I found the video quality VERY stuttery and staccato, especially with the pans.  It’s not really an enjoyable experience to watch the 24p material that was shot with it.

So I used Filmic Pro for the rocket launch and the first three days of my cruise and then abandoned it.  I went back to shooting with the Apple Video mode in Camera.  If you DO plan to use Filmic Pro, avoid the zoom feature.  I thought it was awesome when I was playing with it, but the resolution falls apart very quickly as you zoom.

I plan to check out Mavis soon so I’ll report back after I’ve had a chance to really test that app out for more than just a few days.

Now the Shure VP83 Shotgun mic DID perform brilliantly and that was a great investment.

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[av_video src=’https://youtu.be/4EoD5ASAcqo’ format=’16-9′ width=’16’ height=’9′]

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Read the full details in the Adobe Blog.

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The cruise was the perfect testing platform as we’re looking for new ways to work with video, especially in social media. We’re also testing some new ideas for the upcoming Contemporary Living Network and we can see the benefits of creating original content with this setup.

The one thing he didn’t have on this trip was a shotgun microphone. Since the phone is mounted sideways on the iOgrapher, the microphone on the phone is not great for picking up natural sound and spoken word. Before the next vacation, he’ll be adding a shotgun mic.

We also didn’t know about some additional apps for the iPhone that allow for manual Iris and Color Balance controls on the phone. You’ll see the auto-iris kick in quick in quite a bit with all the bright / dark areas. And the color balance does change from time to time. We’ll add those apps before the next vacation as well.

All in all, very impressive to see the picture quality and especially the stability of the images. This entire project was filmed with the iPhone 6. Absolutely NO camera stabilization was added to any of these images in the video below.

Also VERY impressed with Celebrity Cruises and their Silhouette. This was our first time on Celebrity and we were so impressed with the ship, the crew and of course, the food that we booked another cruise on the Celebrity Reflection. Celebrity is just top notch, white glove treatment but without the stuffy attitude. Beautiful ship, wonderful people and a great time.

To read more on the iOgrapher: http://www.iographer.com

To read more on Celebrity Cruises: http://www.celebritycruises.com/

To find those light leaks and many other effects: http://rampantdesigntools.com

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For those who don’t know the history, DaVinci Systems’ Resolve has been around a very long time in the film industry and was the de-facto standard for color grading and color enhancement in the industry.  At one time it costs millions to set up a single Resolve color grading suite.  When Blackmagic Design purchased the company, it was on its last legs and after first shoring up the product and bringing it into the modern era, Grant Petty and his team began evolving the product into a full fledged video editing system.

The Media Panel on the new DaVinci Resolve 12.5 (Beta)

Today I spent my first full day editing a real project on the 12.5 Beta.   The first thing I did was to purchase Alexis Van Hurkmann’s tutorial “DaVinci Resolve 12.5 New Features” from Ripple Training.   He’s such a great trainer and I kept that open on the second screen as a reference while working.  It’s the best $49 dollars you’ll spend if you want to get up to speed on the new features in a hurry.  Use the code resolve40 when you check out.

The editing system is a new 27″ iMac 5k Retina  4.0 Ghz with 32GB RAM and all the top of the line graphics card.   Media is stored on our 48TB Studio Network Solutions EVO media share connected via 10GigE converted to thunderbolt.   The original materials were shot on a Panasonic GH4 at 4k UHD resolution in the H264 format.

Ingesting and organizing the bins was very straightforward if you’ve used any non-linear editing system before.  Can either select and drag individual items over or drag in folders from the Media panel.   The new layouts and options in the Media Panel are very intuitive as is the metadata editor.   After watching Alexis go over this panel in his tutorial, I jumped right in and started adding the Scene and Take numbers along with Comments on the good takes.   Really made it super simple to organize.  I really like the dual Metadata / Inspector Window.  Nice use of space to make them both share the same window.

Alexis Van Hurkmann’s “DaVinci Resolve 12.5 New Features” open on the right hand monitor. Entering metadata into my project on the left hand monitor.

All audio was recorded separately on a Zoom H6 recorder and as always, we made sure to audibly slate each scene and take along with a proper slate or hand clap.    After placing all the video and audio clips into a single bin, I used the “Auto-Sync using Audio Waveform” command.   There were about 50 clips to sync and it was done in about a minute or so.  I LOVED that no new clips were created.  No multi-cam clips or extra clips to be sorted through.  The audio from the Zoom recorder was simply placed on a new audio track on the video clips.   Double click the video into the Source and I heard the clean zoom audio.

For the most part it worked perfectly.  There were 7 B-Roll shots that had no Zoom audio recorded for them, which I should have left out of the Sync bin, but forgot.   Resolve sync’d some random Zoom audio to those B-Roll shots.   I tried using the Clip Attributes function to select the original camera audio for those B-Roll clips but it didn’t work.  Most likely a bug and this is beta software after all, so that’s to be expected.  I reported this issue via the Blackmagic Design forum for the Beta software.

At first I set up using the FCPX keyboard shortcuts but almost immediately switched over to DaVinci Resolve shortcuts.  They’re definitely modeled on the FCP 7 shortcuts and I picked them up very quickly.

At first the system seemed very snappy but after I made just two edits it became sluggish.  I had a feeling it was the 4k H264 files.   Even Premiere Pro gets sluggish with 4k H264s.   The file sizes are very small, but there is a lot of processing involved to let them play smoothly.   Each time I loaded a clip into the Source window, it took a few seconds to draw out the frames and then when I hit play, there was a delay.  So I used the Media Management tool in Resolve to Transcode everything to ProRes.   Time well spent because the system was EXTREMELY responsive as soon as I started editing with the ProRes files.   Instant loads, instant JKL response on the keyboard.

Everything about editing in Resolve 12.5 so far is intuitive.  The Trim commands are fabulous and I especially love that some features are active by simply hovering over a different area.  Hit Trim and hover over the thumbnails in the video track and you’re automatically Slipping the video.  I use slip a LOT and loved this.  It was very intuitive and easy for me to poke around and discover stuff.

The ease of video and audio track assignments was refreshing.  I’m used to double setting the audio and video in Premiere Pro and then having a second set of commands for Pasting or snapping the playhead along the timeline.

The audio level control within the timeline is fantastic.  Full range of volume and loudness just by raising and lowering the volume without the need for any sort of gain control.   So simple.

The biggest thing I’m trying to figure out now is how to force Resolve to leave my 4k material at full 100% scale instead of scaling it down to fit my 1080 HD editing timeline.   I’m sure the moment I ask on a forum I’ll have the answer, but that’s about the only thing I couldn’t figure out on my own today.

There were some hiccups to be sure and I’m still trying to find some of the controls but as far as editing, it felt like trying on a new pair of shoes.   I was walking for a bit and then in an hour I started jogging.  Not up to full speed yet, but for a first day editing on the system, it was easy and intuitive.

Grant, Paul Saccone and the entire Blackmagic Design team have done an incredible job building up this app to be really useful, intuitive and simple to move into one of the most powerful color grading tools on the planet.  That’s Day One, I’ll update as we move along in the project.

Read Day Two here.

Grant Petty and I at NAB Show 2016. The man behind the Magic.

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