“To you, all boxes probably look the same, but they’re not. Join ‘Box’ on his journey to see how Georgia-Pacific is building a stronger, better box to help ensure your important packages arrive safely. In Part 2 Box heads to the Innovation Institute® where he’s tested before he’s allowed to deliver his package to our waiting family.”
Developed for Georgia-Pacific, I conceived, wrote, produced and directed this spot. I also completed the animation on Part 2. Amanda Davis did the animation for Parts 1 and 3