Sometimes keeping it simple makes your message stand out the most. The Sustainability In Action campaign was designed around simplicity. One message per spot, only one or two images, built around a campaign theme of Sustainability in Action. Here we present a look at how Georgia-Pacific works with outside manufacturers to turn leftover pulp into valuable products. Like animal bedding for one very cute bunny.
Read More
Sometimes keeping it simple makes your message stand out the most. The Sustainability In Action campaign was designed around simplicity. One message per spot, only one or two images, built around a campaign theme of Sustainability in Action. Here we show how Georgia-Pacific recycles water in the manufacturing process and treats it to meet stringent standards before it is returned to nature.
Read More
Sometimes keeping it simple makes your message stand out the most. The Sustainability In Action campaign was designed around simplicity. One message per spot, only one or two images, built around a campaign theme of Sustainability in Action. Here we present how bark and other natural word products are burned to produce up to 50% of the power we use at Georgia-Pacific facilities.
Read More
Sometimes keeping it simple makes your message stand out the most. The Sustainability In Action campaign was designed around simplicity. One message per spot, only one or two images, built around a campaign theme of Sustainability in Action. Here we show how boiler ash from Georgia-Pacific is repurposed for agricultural use.
Read More
Honoring the Life of Dr. Martin Luther King, Jr. Around the world, people are reflecting this week on Dr. Martin Luther King. Jr.’s life and work as part of the MLK50 commemoration. On this special anniversary, I interviewed Georgia-Pacific employees in Atlanta and Memphis to reflect on Dr. King’s work, his legacy, and the work still to be done. Conceived and executed in less than three weeks, this powerful presentation is the most viewed video ever for Georgia-Pacific. 3,000 more views than subscribers on the Facebook page. This feat was achieved in less than 10 days after release. This is a project I am personally incredibly proud of and so thankful to the employees for opening up to tell their stories.
Read More
“To you, all boxes probably look the same, but they’re not. Join ‘Box’ on his journey to see how Georgia-Pacific is building a stronger, better box to help ensure your important packages arrive safely. In Part 1 we meet our family who needs a special Holiday delivery and see how the formula for Box’s paper comes together.” Developed for Georgia-Pacific, I conceived, wrote, produced and directed this spot. I also completed the animation on Part 2. Amanda Davis did the animation for Parts 1 and 3
Read More
Introducing the new JGR Driver from Bridgestone Golf. Learn more at http://www.bridgestonegolf.com/produc… I served as Motion Graphics Designer and Versioning Editor on this project.
Read More
“To you, all boxes probably look the same, but they’re not. Join ‘Box’ on his journey to see how Georgia-Pacific is building a stronger, better box to help ensure your important packages arrive safely. In Part 2 Box heads to the Innovation Institute® where he’s tested before he’s allowed to deliver his package to our waiting family.” Developed for Georgia-Pacific, I conceived, wrote, produced and directed this spot. I also completed the animation on Part 2. Amanda Davis did the animation for Parts 1 and 3
Read More