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Mueller Systems Launches mobileRDM with Infographic from BCM

Infographic spot designed for multiple applications.

June 1, 2015; Atlanta, GA; – Biscardi Creative Media (BCM) has completed full production on a new infographic inspired spot to launch the newly revised mobileRDM tool from Atlanta based Mueller Systems.   BCM provided full script to screen services on this spot designed to very quickly demonstrate the simplicity and efficiency of mobileRDM.

BCM Principal, Walter Biscardi, Jr. worked directly with Mueller’s Communications team to develop the storyboards and animation. “The Mueller Communications team worked as a partner with us throughout the entire project which is how we love to work with our clients,” said Biscardi. “It’s a much more efficient process and ultimately the end product is so much better when we work as partners instead of ‘the production company dictates, the client listens.’”

The spot had to quickly demonstrate what mobileRDM does and be able to be used in a lot of different applications from the web to trade shows to one on one demonstrations.  Biscardi designed an infographic style spot utilizing very simple, iconic graphics that quickly move the viewer through the functionality of mobileRDM.  The emphasis was on keeping the graphics very simplistic so the emphasis remained on Mueller and their product and not on the slickness of the animation. While music was used as a bed, the spot can be enjoyed and understood in locations where the music can’t be heard such as a trade show or convention.

“When we develop marketing products for clients, we always want to fully understand all the locations where the video might show and how it might be used.  This allows us to create a presentation that works in more than just one location for the client,” notes Biscardi.  “We also want to make sure the client’s message is front and center, so people aren’t just watching our work ‘because it’s cool.’  I’m really happy with both how the spot turned out and how well we worked with the Mueller team.”

Hilary Murdock, Mueller Corporate Communications and Public Affairs, agrees.  “Biscardi Creative Media far exceeded my expectations and delivered a product infographic that was concise, attention-grabbing and fun.  The entire BCM team was communicative, creative and very easy to work with.  I’d highly recommend them for any scale project.”

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To learn more about Mueller Systems visit http://muellersystems.com/index.html

BISCARDI CREATIVE MEDIA is a full service digital media production company near Atlanta, Georgia with services that include Video Production, Sound Production, Sound Mixing, Graphic Design, Animation, Post Production, Video Editing, Color Grading, Finishing, Digital Asset Transfer, Digitizing and Archiving. Quite simply we’re the people who make video and media production easy for you.   No technobabble.  Just clear, concise and creative content delivered where and how you need it, on time and on budget.  Office and production space is also available for short and long term projects.  www.biscardicreative.com | 770-271-3427
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BCM Completes PSA with Victoria Stilwell for Fix Georgia Pets

BCM teams up again with Dog Trainer Victoria Stilwell.

June 1, 2015; Atlanta, GA; – Biscardi Creative Media (BCM) has completed post-production on two Public Service Announcements for Fix Georgia Pets featuring world-renowned dog trainer Victoria Stilwell.  The PSAs remind all of us the importance of spaying and neutering our pets to help cut down on animal overpopulation.  This topic is near and dear to our hearts at BCM with our own Molly the Wonder Dog being a rescue.

BCM Principal, Walter Biscardi, Jr. and Victoria’s production team talked through the PSA before principal photography.  “We’re thankful that Victoria and Van got us involved in pre-production because that is so important to communicate prior to photography,” said Biscardi.  “This is especially true when working with lower budget projects to make sure we all are on the same page and we can provide the client with the best possible message in the production time we have to produce the spot.”

Producer Van Zieller and Biscardi also discussed the style of spot prior to photography wanting to avoid something overly ‘depressing.’  “The problem with a lot of these animal rescue / welfare spots is that they are just so depressing and beat you over the head with super sad imagery that you tune away immediately,” notes Biscardi.  “That completely defeats the purpose of the spot if our audience won’t watch.  While there’s no way to sugarcoat what’s happening to these animals in shelters, we made creative decisions in the music and the pacing of the piece to make this a spot that is built on hope, not despair.”

Van and his crew spent a day at a local shelter photographing both the animals, some adoptions and the workers.   Biscardi utilized a combination of Adobe Premiere Pro, Adobe After Effects and Rampant Design Tools to drive the look and feel of the spot.  “I had to turn this spot around basically in one day, but still create a unique style to keep the spot moving.  Production mattes from Rampant Design gave me a lot of movements options without needing to keyframe and allowed me to achieve a pretty unique look for a spot of this type in a very short amount of time.”  One line in particular about one dog potentially resulting in 60,000 puppies over 5 years drove the use of the animated mattes to create a unique look for the spot.

Both a 30 and 15 second version of the spot was created both for broadcast and web based use.   The spots are the latest in a long running commitment by Biscardi Creative Media to support causes through our work.  We appreciate the opportunity to help tell these important stories.

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You can learn more about Fix Georgia Pets at www.fixgapets.org

BISCARDI CREATIVE MEDIA is a full service digital media production company near Atlanta, Georgia with services that include Video Production, Sound Production, Sound Mixing, Graphic Design, Animation, Post Production, Video Editing, Color Grading, Finishing, Digital Asset Transfer, Digitizing and Archiving. Quite simply we’re the people who make video and media production easy for you.   No technobabble.  Just clear, concise and creative content delivered where and how you need it, on time and on budget.  Office and production space is also available for short and long term projects.  www.biscardicreative.com | 770-271-3427

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