Mobile – WalterBiscardi.com http://walterbiscardi.net Creative Director, Branding, Original Content Sun, 18 Feb 2018 16:15:05 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.20 Holiday Facebook Live with GP CEO Christian Fischer http://walterbiscardi.net/holiday-facebook-live-gp-ceo-christian-fischer/ http://walterbiscardi.net/holiday-facebook-live-gp-ceo-christian-fischer/#respond Mon, 27 Nov 2017 10:03:03 +0000 http://walterbiscardi.com/?p=5529 We brought the iOgrapher out again today for a great Facebook Live chat with Georgia-Pacific CEO Christian Fischer hosting Major Bob Parker and wife Captain Kathy Parker from The Salvation Army Metro Atlanta‘s Angel Tree Program. Georgia-Pacific participates in the Angel Tree program each year to make a difference for Metro Atlanta kids and elders each holiday season.   This is my first holiday season with GP and it’s incredible to see the community outreach from my fellow employees.  We’re fortunate to have a CEO who is so comfortable in front of the camera and Christian did a great job with this interview with very little prep. The only tricky part for this Live webcast for me was walking backwards without tripping or shaking the camera too much.  Shout out to colleague Karen Cole for operating the LitePanels Lykos light and keeping me from bumping into anything! Watch the replay here.   By the way, that huge Christmas Tree you see in the opening scene is real, as are several other trees in the Georgia-Pacific Center lobby.  If you’re in the area, you should stop by and check out the trees.  You can grab a cup of coffee or hot chocolate from the […]

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We brought the iOgrapher out again today for a great Facebook Live chat with Georgia-Pacific CEO Christian Fischer hosting Major Bob Parker and wife Captain Kathy Parker from The Salvation Army Metro Atlanta‘s Angel Tree Program. Georgia-Pacific participates in the Angel Tree program each year to make a difference for Metro Atlanta kids and elders each holiday season.   This is my first holiday season with GP and it’s incredible to see the community outreach from my fellow employees.  We’re fortunate to have a CEO who is so comfortable in front of the camera and Christian did a great job with this interview with very little prep.

The only tricky part for this Live webcast for me was walking backwards without tripping or shaking the camera too much.  Shout out to colleague Karen Cole for operating the LitePanels Lykos light and keeping me from bumping into anything!

Watch the replay here.   By the way, that huge Christmas Tree you see in the opening scene is real, as are several other trees in the Georgia-Pacific Center lobby.  If you’re in the area, you should stop by and check out the trees.  You can grab a cup of coffee or hot chocolate from the coffee shop too.

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In a progressive career with renowned creative agencies as well as up-and-coming and well-established brands, Walter Biscardi Jr. has conceived and implemented numerous successful and often award-winning creative campaigns. Guiding all aspects from media, video, print, and animation, he consistently delivered premiere, revenue-generating solutions that surpassed result forecasts.  He is known as a leader who bridges the gap between creative and operational processes, ensuring on-time and within budget delivery for clients and organizations such as Food Network, PING, CNN and Georgia-Pacific.  His credits include multiple Emmy and Peabody Awards.
Creative Strategy & Implementation / Concurrent Project Management / Branding / Communications / Operations / Budget Creation / PR / Animation / Art Direction / Video Production

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Georgia-Pacific is Tourney ready. Are you? http://walterbiscardi.net/georgia-pacific-tourney-ready/ http://walterbiscardi.net/georgia-pacific-tourney-ready/#respond Wed, 15 Mar 2017 21:21:08 +0000 http://walterbiscardi.com/?p=5495 One thing about taking on a new role at Georgia-Pacific… you hit the ground running.   March Madness is such a fun part of American sports and we have tons of certified sports nuts working at GP.  Our Social Media team was looking for some way to have a little fun with the basketball tournament.  So I quickly sketched out a storyboard and hatched a plan with lead on our intranet to recruit ‘actors’ for the spot.   This turned out to be so much fun.   We filmed entirely in GP Studios, Studio A, located in Georgia-Pacific’s headquarters.  A 2600 square foot space with a 3 wall hard cyc so we were able to get the nice, neutral white limbo for the backdrop.  Camera was the Sony FS7 set up for 4k, 23.98.   We put out an open casting call for any and all employees at GP HQ to come on down in intervals over a 4 hour period. Using the storyboard for a guide, I had most of the talent perform most of the lines and scenes so we had lots of options in Post for the assembly.  With the huge space of Studio A, we were able to let […]

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One thing about taking on a new role at Georgia-Pacific… you hit the ground running.   March Madness is such a fun part of American sports and we have tons of certified sports nuts working at GP.  Our Social Media team was looking for some way to have a little fun with the basketball tournament.  So I quickly sketched out a storyboard and hatched a plan with lead on our intranet to recruit ‘actors’ for the spot.   This turned out to be so much fun.

DP Brad Hinton showing some moves in GP Studios, Studio A

 

We filmed entirely in GP Studios, Studio A, located in Georgia-Pacific’s headquarters.  A 2600 square foot space with a 3 wall hard cyc so we were able to get the nice, neutral white limbo for the backdrop.  Camera was the Sony FS7 set up for 4k, 23.98.   We put out an open casting call for any and all employees at GP HQ to come on down in intervals over a 4 hour period.

Using the storyboard for a guide, I had most of the talent perform most of the lines and scenes so we had lots of options in Post for the assembly.  With the huge space of Studio A, we were able to let the employees cut loose with the basketball and got some great moves on camera.  The GP Dubuque facility makes pizza boxes, so we incorporate that into the piece and it was hilarious watching the employees try to spin a pizza box like a basketball.

Believe it or not the hardest part of the entire shoot was getting a vertical stack of 26 Dixie cups to stay in place.  The tallest basketball player ever was 8 foot and 1/2 inch.  I wanted to visually show that height with the cups.

The original idea was to scotch tape them together, but the tape would not stick to the Perfect Touch outer shell.  DP and Director of Studio Operations, Brad Hinton rigged a tall pole into the lighting grid.  We used the lids as an interlocking device, you can see the dark strips at every second cup.  Very thin strips of white gaffer’s tape to the hold the stack to the pole and voila!  We had a stable stack of Dixie Cups.

I cut the piece in Adobe Premiere Pro and did the color grade using both the Adobe Lumetri tool and Red Giant’s Magic Bullet Color Suite to really give the piece a punch.   The piece recently premiered on GP’s Facebook Page.   Enjoy the spot and Happy March Madness everybody!

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In a progressive career with renowned creative agencies as well as up-and-coming and well-established brands, Walter Biscardi Jr. has conceived and implemented numerous successful and often award-winning creative campaigns. Guiding all aspects from media, video, print, and animation, he consistently delivered premiere, revenue-generating solutions that surpassed result forecasts.  He is known as a leader who bridges the gap between creative and operational processes, ensuring on-time and within budget delivery for clients and organizations such as Food Network, PING, CNN and Georgia-Pacific.
Creative Strategy & Implementation / Concurrent Project Management / Branding / Communications / Operations / Budget Creation / PR / Animation / Art Direction / Video Production

 

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Taking Control of Your iPhone Camera for Mobile Video http://walterbiscardi.net/take-control-of-your-iphone-camera-for-mobile-video/ http://walterbiscardi.net/take-control-of-your-iphone-camera-for-mobile-video/#comments Tue, 30 Aug 2016 14:26:40 +0000 http://walterbiscardi.com/?p=4678 The search for better control of my iPhone camera led me to find FilmicPro which turns the iPhone into a really, REALLY good “prosumer” video camera. Prior to a recent cruise I picked up the iOgrapher for my iPhone 6.  Having seen the product at NAB a few times, I knew it created a stable camera platform for the iPhone making the camera much more useable.  I was more than impressed with the stability and ease of use of the system.  In fact I shot a LOT more video than I originally intended on the cruise.  While I was really happy with the with overall results, I felt that camera control and audio quality were lacking.  The iPhone camera auto irises too much and the color temperature changes, sometimes at random.   When the phone is mounted into the iOgrapher, the microphone is essentially blocked by the unit.  So before my next trip, I knew I wanted to improve both areas. For audio, first off, you’ll need an adapter to convert the stereo TRS mic feed into a TRRS signal that can be recorded by an iPhone or iPad.  Just connecting the stereo mini jack to the phone or iPad […]

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The search for better control of my iPhone camera led me to find FilmicPro which turns the iPhone into a really, REALLY good “prosumer” video camera.

Prior to a recent cruise I picked up the iOgrapher for my iPhone 6.  Having seen the product at NAB a few times, I knew it created a stable camera platform for the iPhone making the camera much more useable.  I was more than impressed with the stability and ease of use of the system.  In fact I shot a LOT more video than I originally intended on the cruise.  While I was really happy with the with overall results, I felt that camera control and audio quality were lacking.  The iPhone camera auto irises too much and the color temperature changes, sometimes at random.   When the phone is mounted into the iOgrapher, the microphone is essentially blocked by the unit.  So before my next trip, I knew I wanted to improve both areas.

For audio, first off, you’ll need an adapter to convert the stereo TRS mic feed into a TRRS signal that can be recorded by an iPhone or iPad.  Just connecting the stereo mini jack to the phone or iPad will not work.  Here’s the Rode SC4 adapter I picked up for this purpose.

The first mic I purchased was the Rode VideoMic Pro which was recommended to me by multiple folks, but the darn thing didn’t work.   The first 9v battery I installed overheated to the point of needing tongs to extract it from the battery compartment because I couldn’t touch it.  Yes, it was installed correctly, but it overheated.   I absolutely HATED the battery configuration on this unit.  The battery door is below the front of the mic requiring you to remove the mic cover, the battery door itself feels like it’s going to break, and to actually get the battery out, you need to pry it out with something.  So instead of having a replacement unit shipped to me, I decided to go with something else.

LensHopper VP83

I found the Shure LensHopper VP83 which was highly rated on multiple sites and it takes a AA battery which I prefer to the 9v.  There is also the VP83F model which has an onboard digital recorder.   The mic comes with shock mounts which are a must, low cut filter and three position gain (-10db, 0, +20db).   I can say the mic just works.  Battery installation was a snap, connect it to the phone and that’s it.  It’s VERY directional staying focused on what’s in front of the camera and minimizing off axis sound.  Very impressed for a sub $200 mic.

For camera control, Filmic Pro was a highly recommended app and very reasonably priced.   Clicking the gear icon at the bottom brings up a standard set of controls for your recordings.  On my new iPhone 6s I can set the Resolution as high as 4k 100Mbps!  Generally I leave the resolution set to 1080p 50Mbps and that gives me a great recording.   Frame rates can get from timelapse up to whatever is the highest speed available on your device.

IMG_2245

Looking at the main app screen You’re presented with what looks very familiar from a “regular camera” viewfinder.

Filmic 1

Right away you can see how nice it is to have the running time and audio meters right there at the bottom of the image. To the right of that you can also see both a battery indicator and right below that, a storage indicator.   Nice touches that we’re used to seeing in “regular cameras.”

The two overlays on the screen are “reticles” with the circle being exposure and the square being focus.   Simply drag each reticle to the area you’d like to draw your exposure from and keep in focus.  If you’d like to lock focus or exposure, simply tap them so they become red.  Locking the exposure is especially sweet so you don’t get a whole series of iris changes in the middle of a move.

In the upper left of the image you can see a twirl down triangle, click that to reveal a series of additional controls across the top.

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Manual audio adjustment, grid pattern, camera stabilization, reverse camera, the light and my favorite, zoom control.

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Tapping on the zoom control brings up the zoom slider on the right.  Simply touch and hold the + or to zoom in and out with the camera.  It’s easy to control with my right thumb while holding the iOgrapher and it’s surprisingly smooth.  Down in the lower left you can see what looks like a flower icon, that’s white balance.

Press and hold most any control and you’ll be presented with full manual control over that option.

IMG_2243

Here I’ve brought up the manual exposure controls which include ISO, Shutter Speed and Exposure.   Simple select the parameter to be adjusted via the icon on the bottom, then slide the adjustment up or down to make the changes.   The controls the are same for manual audio, white balance / color temp and many other controls.

IMG_2242

This is a great little app for taking control of the camera and making your iPhone a very good camera platform.  There are other apps out there to take control of your camera like Mavis, which is another app I’ve recently been made aware of.  I do also highly recommend the JOBY GorillaPod SLR-Zoom unit as it has the independent leveling head on it.  Very useful in the field.

This is going to be a great little rig not only for vacation, but I’m going to start putting something like this to work in production as well.   Here’s a quick 4k Camera Test I did recently at a beach.

iOgrapher

iPhone 6s on the iOgrapher with a Wide Angle Lens and Shure LensHopper VP83 Shotgun Mic with Rode SC-4 Adapter.  Mounted on a JOBY GorillaPod SLR-Zoom

 

 

 

 

 

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Norway Shoots a Vertical Documentary for Mobile Video http://walterbiscardi.net/norway-shoots-a-vertical-documentary-for-mobile-video/ http://walterbiscardi.net/norway-shoots-a-vertical-documentary-for-mobile-video/#respond Tue, 29 Dec 2015 13:22:17 +0000 http://walterbiscardi.com/?p=4398 The folks at Norwegian Broadcasting (NRK) have shot their first full documentary specifically for the vertical format. They’re goal was not to make it look good on the mobile phone, it was to make it look the BEST on the mobile phone. I have to be honest and say I’m one of those who yell “Turn the phone sideways!” when I see folks shooting vertical video.  But who knows, maybe they’re onto something here.  Video tailored specifically to the mobile audience displayed how they like to hold the phone. The process involved some hacks and the author suggests that a “camera tailored to vertical filming” would be quite useful for this technique.  In particular placing the camera controls in such a way that they can be conveniently accessed with the camera in “vertical mode.”    Honestly, we just need camera tripods that have a flip out top like the cheap still camera tripods have.  Rotate the camera vertically and keep shooting while having full access to the controls.   In the fashion industry they have been shooting like this for years as it’s much easier to show the model with the full garment in vertical mode without all that extra […]

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The folks at Norwegian Broadcasting (NRK) have shot their first full documentary specifically for the vertical format. They’re goal was not to make it look good on the mobile phone, it was to make it look the BEST on the mobile phone. I have to be honest and say I’m one of those who yell “Turn the phone sideways!” when I see folks shooting vertical video.  But who knows, maybe they’re onto something here.  Video tailored specifically to the mobile audience displayed how they like to hold the phone.

The process involved some hacks and the author suggests that a “camera tailored to vertical filming” would be quite useful for this technique.  In particular placing the camera controls in such a way that they can be conveniently accessed with the camera in “vertical mode.”    Honestly, we just need camera tripods that have a flip out top like the cheap still camera tripods have.  Rotate the camera vertically and keep shooting while having full access to the controls.   In the fashion industry they have been shooting like this for years as it’s much easier to show the model with the full garment in vertical mode without all that extra space around him / her.   I’ve received Panasonic Varicam footage shot vertically so there must be some sort of tripod attachments already available that will turn the camera vertical.  Now we just need more of that for more cameras.   This could really be something for the tripod manufacturers to jump onto now.  Secure, stable, convertible tripods.

Most importantly though, NRK didn’t forget the golden rule: “One thing does not change, no matter which way we hold our phone. A good story is needed to make a good documentary, so this is where we started.”  

Enjoy the article.   See the full story here.

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