http://walterbiscardi.net/apples-all-in-move-big-win-or-epic-fail/ Creative Director, Branding, Original Content Thu, 07 Apr 2011 17:40:52 +0000 hourly 1 https://wordpress.org/?v=5.2.20 http://walterbiscardi.net/apples-all-in-move-big-win-or-epic-fail/#comment-40606 Thu, 07 Apr 2011 17:40:52 +0000 http://www.biscardicreative.com/blog/?p=1614#comment-40606 Well said. I’ve been racking my brain, trying to think what possible payoff could come from such a (possibly boneheaded) move. My buying decisions won’t be based on whether the upgrades look cool and must have. it’s going to be whether or not I can effectively tell a story and can make money with Product A or B. And we don’t use this equipment in isolation so I was looking forward to the other scheduled presentations when I bought my ticket in February. Oh well… we live in interesting times…

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